Strategic Communication/Community Relations

The Project:

Assist a city manager and their P3 development and communication teams to create a community engagement strategy to garner public support for a downtown redevelopment initiative.

The McQuain Group Role:  

The McQuain Group was tasked with rebranding the project and developing messages and talking points for public officials, public meetings, printed collateral, website, social media and surveys

McQuain_Photo-Edited

Results

The collective efforts of The McQuain Group and our partners saw the release of a new project website, over 2,000 responses to a community survey and the participation of 60 individuals at in-person and virtual community meetings.  The city expects to move forward with the project and issue a formal RFP in 2023.