Strategic Communication/Community Relations

The Project:

Assist a city manager and their P3 development and communication teams to create a community engagement strategy to garner public support for a downtown redevelopment initiative.

The McQuain Group Role:  

The McQuain Group was tasked with rebranding the project and developing messages and talking points for public officials, public meetings, printed collateral, website, social media and surveys



The collective efforts of The McQuain Group and our partners saw the release of a new project website, over 2,000 responses to a community survey and the participation of 60 individuals at in-person and virtual community meetings.  The city expects to move forward with the project and issue a formal RFP in 2023.