Strategic Communication/Media Engagement

The Project:

Assist a national media company in rebranding their infrastructure conference series by enhancing program content and increasing attendance and sponsorship revenue.

The McQuain Group Role:  

Sandra McQuain was named the national emcee for the 2023 conference series and took an active role in assisting the media company with conference planning.

McQuain_Photo-Edited

Results

Attendee and sponsorship numbers increased and post-conference surveys of attendees and sponsors saw a rise in satisfaction with conference programming and networking opportunities.