Strategic Communication/Media Engagement

The Project:

Assist a national media company in rebranding their infrastructure conference series by enhancing program content and increasing attendance and sponsorship revenue.

The McQuain Group Role:  

Sandra McQuain was named the national emcee for the 2023 conference series and took an active role in assisting the media company with conference planning.



Attendee and sponsorship numbers increased and post-conference surveys of attendees and sponsors saw a rise in satisfaction with conference programming and networking opportunities.